Marketing Trends & Regulations

Marketing Trends & Regulations 2018

  • These free-to-attend presentations deliver insights into the latest industry trends, facts, figures, market analysis, research data and regulations. They are delivered by leading research companies, brands big & small, consultancies and institutions.

    Download the marketing trends presentations 2018

  • 10:30 - 11:15

    How to stabilize your emulsion with colloid surfactants

    This talk introduces a straightforward technique that can structurally stabilize emulsions with colloidal surfactants. When colloidal particles are allowed to have anisotropies in shape and chemistry, they self-assemble to form an ordered colloidal structure with a well-defined configuration. For this, we have synthesized a series of uniform anisotropic colloidal particles...

    Speaker: Jin Woong Kim, Professor - Dept. of Chemical and Molecular Engineering and Dept. of Bionano Technology, Hanyang University


    11:30 - 12:15

    A sensitive nature: Cosmeceutical trends in China

    Chinese consumers are increasingly connecting beautiful skin to a healthy lifestyle. In this presentation, Mintel looks at the growth and evolution of China's cosmeceutical market, highlighting the development of consumers' ever-demanding expectations and aspirations for better skin health.

    Speaker: Jessica Jin, Beauty and Personal Care Associate Director, Mintel

    13:00 - 13:45

    Natural vs synthetic formulations

    Natural and organic beauty products often are given a 'halo' and issues of toxicity, allergenicity, impurity, and inconsistency (amongst others). This presentation goes into the reasons why 'natural' and 'organic' are not necessarily synonymous with 'pure' and 'safe'.

    Speaker: Lisa McLaughlin Massaad, Founder and President, Aespertise, LLC

    14:00 - 14:45

    Protection of the skin: understanding the extrinsic factors for improving aged skin

    Dong Wook Shin will present AmorePacific’s studies on physiological phenomena affected by specific environmental factors and their underlying novel mechanisms. These works will be helpful for providing new formulations to improve or protect mammalian skin homeostasis.

    Speaker: Dong Wook Shin, AmorePacific Corporation R&D Centre

    15:00 - 15:45

    Picking the right preservative

    Preservatives are often one of the most challenging and controversial selections a chemist needs to make when formulating products. This presentation will take a look at what it takes to make good preservative selection to keep everyone happy and a formulation suitably protected!

    Speaker: Belinda Carli, Director, Institute of Personal Care Science

    16:00 - 16:45

    Sustainable sourcing of cosmetic ingredients in Asia for successful formulations

    Number Three share theirexperiences procuring sustainable ingredients in Asia, how they overcame the hurdles of using green ingredients that had to be compliant and reviewed by different certification bodies, and the positive impact that we expect the application of ISO 16128 guidelines will have on the ingredients industry.

    Speaker: Jorge Larranaga, Deputy Director, Number Three Company

    16:00 - 17:00

    Formulation Awards

    Formulation Day will close with the brand new in-cosmetics Korea Formulation Awards – presented to the R&D teams that have best demonstrated market-leading innovation in the field of formulation.

    Join us for music, free food, drinks, entertainment and networking opportunities as we reveal the winners of the award on the Innovation Zone from 16:00 to 17:00 on 13 June.

    10:30 - 11:15

    Skincare in Asia Pacific: exploring K-Beauty potential and weakness

    While the region secures its position in the globe, K-Beauty is expanding its territory outside Asia Pacific. Euromonitor International will uncover key insights into the skin care industry, as well as exploring K-Beauty’s potential and weakness in its global expansion.

    Speaker: Lisa Hong, Beauty & Fashion Research Analyst, Euromonitor International

    11:30 - 12:15

    Upcoming Beauty Colour Trends SS2019

    Colour Cosmetics is a category set to grow in Asia, particularly in Korea. BEAUTYSTREAMS will present the pivotal moods and marketing stories forecasted for Spring/Summer 2019. Discover the key colour and texture directions of the season illustrated on proprietary make-up looks created in the BEAUTYSTREAMS Paris studios. The trends for specific beauty categories  (face, eyes, lips, and nails) will be highlighted, as well as a special preview of Autumn/Winter 2019/20.

    Speaker: Chaewon Lee, Marketing & Sales Director - Korea, Beautystreams

    13:00 - 13:45

    The compliance strategy to EU REACH and cosmetic regulation for Korean cosmetic and ingredient manufacturer

    In this lecture, Dr Kim will introduce and analyse EU regulations and practical guidance and compliance strategies for the benefit of cosmetic manufacturers and ingredients suppliers.

    Speaker: Dr. Sanghun Kim, Leader of Environment & Safety Group, KIST Europe

    14:00 - 14:45

    The introduction of K-REACH for Korean cosmetic and ingredient manufacturer

    K-REACH was already enforced in 2015 and a large quantity of amendments were passed by the end of March 2018. The differences between K-REACH and EU REACH will be defined and the obligation and compliance issues will also be introduced.

    Speaker: Dr. Hyunpyo Jeon, Senior Researcher, Environmental Safety Group, KIST Europe

    15:00 - 15:45

    Strategy to conquer the American market – The do’s and don’ts

    K-Beauty fever has hit the US and this has many Korean brands trying to quickly gain a foothold in the States. Ju Rhyu discusses how to build a winning strategy and build a loyal customer following. She will also discuss many best practices as well mistakes she has seen Korean brands make and how to avoid the pitfalls and focus on winning tactics.

    Speaker: Ju Rhyu, Founder/CEO, Inside the Raum LLC

    16:00 - 16:45

    Japanese beauty comeback: skincare and haircare trends

    Many Japanese brands are leaving the comfort of a healthy domestic market that still holds the highest per capita spending in beauty products, and are venturing into Europe and USA taking market share away of other Asian competitors. In this session we will learn what makes a Japanese product stand out, and what the highly knowledgeable Japanese consumers are looking for when purchasing skincare and haircare products.

    Speaker: Jorge Larranaga, Deputy Director, Number Three Company

    10:30- 11:15

    China and beyond - the consumer’s lifestyle impacting the beauty market in Asia

    As China is one of the fastest growing beauty markets in the world, the country offers many  untapped opportunities. But, to what degree does the market and consumers impact and influence other countries in Asia? This presentation will take a look at these rising international influence and will highlight examples and insights into the greater opportunities that lie ahead.

    Speaker; Ashley Kang, Director, Kantar Worldpanel

    11:30 - 12:15

    Innovation trends and opportunities in cosmetics – Indonesia & Philippines

    Indonesia and Philippines are powering ahead in terms of economic development: expanding population and a sustained economic growth leading to market opportunities. GlobalData looks into the consumer trends and drivers in these countries and uncover where the consumers are increasingly investing in their aspiration for better appearance and grooming.

    Speaker: Sumit Chopra, Director Research Analysis, GlobalData

    13:00 - 13:45

    Chinese cosmetics regulations updates: how will it affect the exports of Korean cosmetics

    This presentation will cover the main regulations in 2017 and new issued in 2018 - Including general process and requirements of new record keeping system in Shanghai Pudong New Area, imported cosmetics tariffs adjusted, transition period of managing cosmetics by cross-border e-commerce, draft guidelines on the cosmetics classification, how these regulations affect the exports of Korean cosmetics and CIRS comments.

    Speaker: April Guo, Cosmetics Regulatory Affairs Manager, CIRS

    14:00 - 14:45

    How to develop natural and organic cosmetics products globally

    Based on actual development cases, a proposal suggesting the direction of natural organic cosmetics' development will be made during this presentation.

    Furthermore, by looking at both domestic and global natural organic cosmetics industries, the possibility of these two markets growing together will be analysed, and future research directions and marketing strategies for natural organic cosmetics will be shared.

    Speaker: Eui Jung Lee, Senior Researcher, LG Household & Health Technology

    15:00 - 15:45

    K-Beauty dominance in ASEAN: success and limitations

    The session will cover why and how K-Beauty became a main stream in ASEAN beauty market. How long will this dominance last? How should K-Beauty prepare the next stage and what are the obstacles?

    Speaker: Seongmin Sohn, KCII

    16:00 - 16:45

    Claims: what is allowed in cosmetics?

    This presentation will take a look at the categories of claims and evidence needed to support them, as well as some of the commonly used claims that shouldn’t be used, and what should be said instead. Just how far can you push the claims before you reach the regulator’s limits?

    Speaker: Belinda Carli, Director, Institute of Personal Care Science

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